VIV MEA second edition confirms its regional hub status for industry leaders from feed to food

VIV MEA second edition confirms its regional hub status for industry leaders from feed to food

Good reviews from exhibitors and visitors have set the seal on a successful second edition of regional feed-to-food trade show VIV MEA. Their comments about the February 2018 event confirmed the value of having a truly professional and international show in the region that extends from the Middle East and Africa to Iran and the countries of the Indian sub-continent.

Bigger show welcomed high-quality visitors
Held in the United Arab Emirates from 5 to 7 February, VIV MEA 2018 was already going to be bigger than the 2016 edition because the show had spread into a fourth hall at the Abu Dhabi National Exhibition Centre (ADNEC) to satisfy the extra demand for stands.

Final statistics for the 2018 show confirm that it was also bigger on attendance figures. Its 3-day total of 6,660 visits represented a 6.7% increase compared with the first edition.

Evidently the expanded exhibition this time was a factor in attracting more visitors, even if it impacted on traffic density around the stands at times by spreading the attendance across more square metres of space. But the key point about the attendees was their quality.

A survey conducted during the three weeks after the show has found a satisfaction score of 7.3 out of 10 from exhibitors and an even higher rating of 8.3 from visitors. Many exhibitors commented on the high quality of the VIV MEA visitors in 2018, confirming the evidence from registration details for visitor job title, function and decision-making power. 

Exhibitor views
Among the exhibitors this time was Milan Tyller, geneticist and owner of Dominant CZ from the Czech Republic, who said: “VIV MEA has been for me an excellent opportunity to meet our primary target group, the poultry producers who are interested in dual-purpose chickens. People from Russia to Tanzania and from North Africa to Bangladesh have visited our booth. We see a growing interest in our product from all over the region and we will be happy to be present at the next VIV shows.”

First-time exhibitor Expert Medical Ltd from Hungary was equally enthusiastic. According to export manager Géza Krasznai, “It is our aim to expand our activities in the MEA region as well as in Asia and this platform has proved to be the right place for us.”

Orffa’s international commercial manager Nizar Mahmoud, based in Jordan, expressed approval for the global spread of exhibitors at VIV MEA compared with local shows and for the accessibility of Abu Dhabi as its location. 

Visitors remarked that the importance of the regional event had become clearly established, calling VIV MEA an excellent meeting point in the Middle East to expand knowledge and business. Their interest in the 2018 proceedings has now been backed by a new data analysis, relating to the amount of time people spent at the show. Almost all attendees were found to have stayed at least one full day and most of them returned on a second or even a third day. 

Conference attractions
People attending VIV MEA 2018 could meet a total of 368 direct and indirect...

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Posted in: Africa Middle East

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