VIV Europe 2018 - Review

VIV Europe 2018 - Review

VIV Europe 2018 proves its  world-class credentials

  • Anniversary edition in 2018 welcomes thousands of executives in animal protein  businesses from around the world
  • Visitors come from 144 countries to meet exhibitors from 47 countries
  • Show presents the world of poultry production and processing and gains plaudits as the global launch platform for new ideas in feed to food
  • High satisfaction scores given by both visitors and exhibitors in show-time survey
  • Welcome Hall provided a warm business atmosphere truly appreciated by attendees
  • Universal praise for the poultry focus on smart-food data applications  
  • Industry leaders congregate at Invest In Africa seminars

VIV Europe in its latest edition at the Jaarbeurs Utrecht showground in The Netherlands has justified being described as the World Expo from feed to food, says Event Manager Renate Wiendels of VNU Exhibitions Europe. Professionals from 144 countries in six continents have visited the three-day event, joining exhibitors from 47 countries in Europe, Asia-Pacific, the Middle East, Africa and the Americas at a global gathering that was world-class especially about the poultry business.

VIV Europe 2018 marked the anniversary of 40 years since the VIV brand was introduced in the market. Even more than at any previous edition, this VIV Europe has demonstrated the event’s appeal to the executives of the worldwide poultry industry and other animal protein businesses. That has been seen in the high quality of the visitors as shown by their registration details, Renate notes. It resulted in a number of important show-time business deals, including several valuable contracts that were signed during the show.

Read the complete Show Review here:

Highly rated

“The ratings given by our attendees when interviewed over the three days are consistent and express the added value of VIV Europe 2018. Exhibitors on average have rated it at a strong 7.6, on a scale where 10 indicates the highest satisfaction. Visitors valued the show even higher, at 7.9.” Renate Wiendels continues.

“We want to thank all members of the VIV Europe team and also our exhibitors, who have worked hand in hand to extend a warm welcome to a number of 18,363 visits. Although the final total was not the rise in attendance that we had estimated according to the increase in pre-registrations, truly positive was the improved quality of visitors with investment interest and buying power.”

Enthusiastic exhibitors

There was world class with 591 exhibiting companies included top names in the supply chain of equipment and other requisites to producers and processors of meat, eggs and milk. Among exhibitors giving VIV Europe 2018 a high score was Giordano Poultry Plast of Italy, with CEO Oscar Giordano saying: “My compliments on a fantastic show, my personal mark for it is 10! We have presented our new company named Gi-Ovo (the previous Twinpack b.v.), some new products and also new export manager Veronica Desenzani --- and all was great!” 

Torsten Giese, marketing manager at Ishida Europe, commented: “This was only our second direct participation at VIV Europe and the 2018 show was simply fantastic for us. We met the right people with serious investment plans and introduced them to our unique solutions for marinating and packaging poultry products.”

Aviagen’s European marketing manager Sara Collins called the 2018 show a big success. “It was the perfect platform to meet with our customers and industry colleagues from Europe, the Middle East, Africa and beyond.”

Warm words from visitors

Remarks received from visitors were equally encouraging. One person who had travelled from Australia told the organizers that, having never previously attended a VIV exhibition, he was not sure what to expect. “But everything went way beyond what I might have thought. Amazing.” 

As a sample of other comments written on survey questionnaires by people visiting the show, one gave VIV Europe 2018 a very good mark because of the high standard of its organization and location – not least, the proximity to the train station for those coming to the showground by rail. Another remarked kindly: “It is indicative that real people manage the VIV and all exhibitors do their best to show the VIV in excellent condition”.


Welcome Hall wins friends

A popular part of the 2018 show was the new layout of the Welcome Hall at the main entrance. Here, everyone was greeted on their arrival by smiling hosts and directed into an area which one exhibitor described as having a botanical image because of the plants placed around the seating in its open-plan zone that also featured big screens where football fans could watch matches from the FIFA World Cup.

This zone additionally contained a new initiative in the form of the VIV Innovation Gallery. Display boards gave images and information about new products from 33 exhibitors to the poultry sector, related to the show’s central theme of Sharing Data = Better Poultry that proved to be a big hit with everyone. Non-commercial stands around the perimeter added to the theme by featuring novel...

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