SmartStart™ post-hatch feeding system “a game-changer”

SmartStart™ post-hatch feeding system “a game-changer”

Leading Netherlands hatchery businesses have taken part in trials of a new, flexible post-hatch feeding system that they say will be a game-changer for the poultry industry worldwide.

Elshuis, Munsterhuis and Schotman hatcheries tested Pas Reform’s new SmartStart™ post-hatch feeding solution before its launch to the global market. 

Bert Munsterhuis, general manager at Munsterhuis Hatcheries says:


“SmartStart™ precision feeding meets the nutrient and hydration requirement of newly hatched chicks as accurately as possible and we found it very easy to incorporate the system into our existing hatchery practice.”

Pas Reform will launch SmartStart™ at VIV Europe in Utrecht, The Netherlands in June. It is the result of two years of intensive cooperation between Pas Reform, biotech start-up In Ovo, DSM Premix company Twilmij and lighting specialist Philips NatureDynamics to develop a ground-breaking post-hatch feeding solution that gives newly hatched chicks the earliest possible access to feed, water and light.

SmartStart™ comprises two key elements that can be applied individually or together: precision feeding and intelligent lighting.

SmartStart™ uses natural deep eutectic solvents (NADES) to retain water inside a semi-moist feed that provides nourishment and water in the correct proportions. The system enables chicks to eat from the moment of hatching. It promotes the development of robust day-old chicks, helps to reduce the need for antibiotics and performs well in the warm conditions of the hatcher.

The SmartStart™ intelligent lighting solution guides newly hatched chicks to the feed balconies of the hatcher basket. The soft, indirect lighting operates at a frequency and wavelength that suits day-old chicks best. It is gentle on their eyes, allowing them to get used to...

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