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Rainbow Trout Market Is Estimated To Register A Healthy CAGR Of 5% Through 2029

With a projection of 950 thousand tons marking global consumption volume by 2019 end, rainbow trout continues to witness healthy demand as a high-protein low-cholesterol fish variety. Characterized by its excellent omega-3 fatty acid profile, rainbow trout is likely to see sustained sales, strongly backed by a relatively cheaper price point.

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The healthier and good-for-you trend has been adding to the market attractiveness of protein-rich foods, particularly seafood. Rainbow trout is being increasingly touted as a protein-rich ingredient, as thus is witnessing strong demand from the seafood processing sector. Once overshadowed by salmon, rainbow trout is now reflecting clear signs of entering the mainstream as a low-cost fish for consumption. The cheaper price point remains an added advantage, and is likely to be the pivotal factor responsible for expanding the existing seafood consumer base.

Fact.MR’s study opines that the increasing consumer concerns surrounding high mercury levels in wild captured rainbow trout are accounting for falling sales of the wild captured variety. On the flipside, this scenario is favoring the sales of aqua-cultured fish in the global market, with global sales volume estimated to reach ~834 thousand tons towards the end of 2019.

Of late, seafood quality has been a serious concern among food processors and consumers alike, which is directing fish farming organizations and vendors to rationally shift to digital health monitoring of fish. Vendors of aqua-cultured rainbow trout have been behind this digitalization trend so as to assure the health and quality of rainbow trout. In addition, tightening regulatory guidelines for safe transportation and hygiene in case of consumption of fresh rainbow trout will continue to play a pivotal role in assuring absence of any contamination, which will further help vendors comply with the concerned food agency directives.

Competition Landscape – Rainbow Trout Market

According to the latest Fact.MR study, the competition landscape of rainbow trout market is characterized by a large number of small-scale companies, which collectively hold 3/5th shares in the global market revenues.

Market forerunners, such as Cermaq Group AS, Clear Springs Foods, Grieg Seafood ASA, Lerøy Seafood Gropup ASA, and Mowi ASA are emphasizing strategic M&A and expansions. Diversification of the current offerings will be a key differentiating strategy of participants in the rainbow trout market. In an effort to explore multiple facets of the value chain, an increasing number of players are opting for indirect distribution channels to improve sales.

Key Challenges Facing Stakeholders in Rainbow Trout Market

  • As food processing companies are investing considerable efforts in alignment of their offerings with the vegan trend, vegan substitutes for seafood are gaining ground at a rapid pace. An emerging trend of fish-free seafood is creating significant challenges for the stakeholders in fish farming landscape, including those dealing in rainbow trout.
  • High capital investments required for fish farming, coupled with high maintenance and operating costs, continue to forestall new investment projects in the rainbow trout market. Increasing adoption of advanced technologies and the continuing research in non-conventional fish farming practices are however expected to create a novel, economically sustainable market outlook for rainbow trout.
  • High vulnerability of rainbow trout to sea lice continues to be a longstanding impedance to high-quality, clean production of rainbow trout, which is among the most concerning factor restricting rapid...

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