Poultry Africa confirms its role as the most complete poultry event in Africa
2,026 visitors in 3 days, from Sub-Saharan Africa and other regions, at the KCC in Rwanda
The second edition of Poultry Africa, held last October in Kigali, gathered the poultry industry once again for a boutique event format that attracted 70% more exhibitors than the first edition and 2,026 professional visitors over three days.
Regional event with focus on farmers and decision makers
With an increase of 13% of African visitors coming from outside of Rwanda compared to 2017, this event has established itself as the point of reference and as a valuable platform for the sub-Saharan industry. The top five visiting countries, following the hosting country, were Nigeria, Uganda, Kenya, Ghana, and Ethiopia.
Exhibitors could meet the regional decision makers such as farm owners (24% of the visitors) and GM/CEO level members of the industry (19%), but also farm employees, marketing and sales reps, as well as vets, technicians, government reps, associations, and others. 67% of the visitors came with investment and buying plans for the next 12 months, which confirms the overall qualified attendance at Poultry Africa, supported also by the Industry Leaders program executed by the show organizer and targeting top specialists and top buyers of the poultry and egg industries in Africa.
Layer and broiler poultry farms represented altogether the 48% of visitor business profiles, followed by feed ingredients and additives operators, feed mills, animal health and pharmaceutical sector, processing and handling companies, and animal industry equipment.
“Exhibitors awarded a 7.4 in a satisfaction scale of 10 to the event, while visitors rated the appointment with a significant 8.2 out of 10. This was possible to achieve thanks to a combination of factors such as the support from local and regional authorities and associations, the commitment in the region to develop the poultry sector as a way of improving people’s lives, and the VIV worldwide network of professionals that the event organizer manages in Africa and in the world.” says Diana Tóth, Poultry Africa event manager. The show thus seems to meet the current needs of both supply and demand.
The Expo: a feed to food showcase
Poultry Africa 2019 proved that the Sub-Saharan region is an attractive market: all sectors of the poultry production supply chain were represented by the 128 international and African exhibitors. The range of products and services showcased at the exhibition makes it the most complete poultry event in Africa. The Expo provides a unique environment for suppliers to actually relate to the local industry, test the progress, and work on the possible solutions for this specific market, whilst the Technical best practice seminars serve as a tool to engage with local farmers and vets and share knowledge with the aim of bringing the poultry sector to the next level.
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