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NatureForm announces corporate name change to ‘Pas Reform North America’

NatureForm announces corporate name change to ‘Pas Reform North America’

Florida-based NatureForm Hatchery Technologies is changing its corporate name to ‘Pas Reform North America LLC’ – completing the process of corporate transition and integration, which began with the merger of NatureForm and Pas Reform in 2014.

As part of the rebranding process a new company logo has been revealed and a new website has been launched at This will prominently feature the company’s focus on integrated hatchery solutions. The name change is also accompanied by the opening of a brand new 36,000 sqft (3,345 sqm) Sales and Support office and warehouse facility in Jacksonville, Florida.

The new name is effective immediately and implementation will be phased progressively across the company’s products and services throughout 2020 and be completed by the end of the year. The company plans to retain the NatureForm brand only as a product name for its SmartPro™ NF incubators and niche gamebird and speciality vaccines markets.

NatureForm has been operating for over 30 years. Five years ago, it was acquired by Dutch parent company Royal Pas Reform, which brought to the US market the integrated one-stop-shop approach in supplying complete hatchery solutions – including incubators, climate control and hatchery automation systems. Today, the company supplies equipment to the hatcheries of most of the leading integrations in North America.  

Steve Warren, CEO of Pas Reform North America, comments: “This exciting strategic development mirrors the growth and transformation of our company since 2014 and...

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