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Superliv: Phytogenic solution to enhance growth & meat quality attributes

Superliv: Phytogenic solution to enhance growth & meat quality attributes

“With rapid growth rate, metabolic muscle myopathies have developed”

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Broiler production in the world is more efficient and cost-effective now than 20 years ago because of advances in genetic selection and on-farm housing/environmental and nutritional management. High yielding, fast growing feed-efficient broilers are beneficial to help meeting the growing demands for poultry product.

With rapid growth rate, metabolic muscle myopathies have developed, including woody breast and white striping, as well as issues with water-holding capacity, tenderness, and fat oxidation. There is, therefore, a critical need for novel effective strategies (nutritional/ management) to prevent, or reduce, the incidences of these metabolic disorders and improve meat quality.

Restriction on the use of direct-feed antibiotics (antibiotics as growth promoters) in many countries has fueled the interest in alternative products like phytogenic that has been the focus of veterinarians and farmers in recent years. These plant-derived products have several beneficial effects from antimicrobial and antioxidant activities to the improvement of gut health and growth performance. Human population also from ancient period incorporated several herbs for preparation of their food to add aroma and to make food more juicy and palatable.

Use of phytogenic solutions at one hand acting the role of growth promoter and at other hand prevent, or reduce the incidences of metabolic disorders and improve meat quality.

One such phytogenic solution Superliv contain constituents of many herbs showing promising results in supporting the liver and other important organs for rapid growth of broiler and also reduce the incidences of metabolic disorders and act as antioxidant. 

SUPERLIV CONCENTRATE PREMIX is a polyherbal formulation of potent and highly efficacious prestandardized and tested herbs.  These herbs by virtue of their therapeutic action, for example, liver cell rejuvenating (hepatogenerative), hepato-stimulative, hepatoprotective, anti-hepatotoxic and...

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