Europe Automotive Head-Up Display was valued at US$ 195.30 Million in 2018 and is anticipated to reach US$ 951.14 Million by 2025

Europe Head-Up Display Market is anticipated to reach the market valuation of US$ 951.14 million by 2025 expanding at an astonishing CAGR of 26.6% in the course of the forecasted period (2019-2025) from US$ 195.30 million in 2018. Windshield HUD and Combiner HUD are the major product category of the automotive Head-Up display technology. In 2018, windshield HUD dominated the Europe automotive HUD market and is anticipated to generate a market size of US$ 182.24 million by 2020. On the other hand, combiner HUD segment is anticipated to expand at highest CAGR growth of 28.9% during the analyzed period. The increasing sales of luxury vehicles and SUVs in countries such as Germany, France, the United Kingdom among others would stimulate the overall demand for vehicles equipped with technologically advanced products including Head-Up Display. Moreover, the presence of automotive giants like Audi, BMW and Mercedes Benz in the region is also considered as the major growth driver in the Europe automotive HUD market. Moreover, surging adoption of advanced driver assistance system (ADAS) technology due to rising consumer interest and stringent government regulations for safe driving further adds value to the overall market growth.

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The ever-growing interest of consumers towards the safety and comfort owing to the overall increase in disposable income, which have influenced the consumers to spend more on technologically advanced products in their vehicles is further accelerating the demand of the technology in high-end vehicles and SUVs. Based on the technology market is segmented into augmented reality and conventional technologies. Augmented Reality HUD dominated the market in 2018 however, rises in the adoption of conventional technologies in the mid-priced and economic vehicle segment are expected to propel its demand, making it the fastest-growing technology during the forecasted period. Whereas, augmented reality HUD technology is expected to maintain its dominance during the same period. The segment is forecasted to generate a revenue size of US$ 604.19 million by 2025. Augmented reality HUD is smaller and lighter, compared to that of conventional HUD, thus making it easier to be integrated into vehicles. Some of the key players operating in the Augmented Reality HUD market are Continental, Bosh, Nippon Seiki, Visteon Corporation, and Denso Corporation.

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OEM’s and Aftermarket sales are the two major channels of sales for the automotive HUD sector analyzed during the study. OEM’s sales channel was the largest market for automotive HUD technology, followed by aftermarket sales channel, which is estimated to witness the highest CAGR growth of 25.6% during the forecasted period 2019-2025. Additionally, HUD technology is rapidly capturing every segment of vehicles manufactured, including luxury vehicles, premium cars and SUVs, among others. Luxury brands such as Audi, BMW, Lexus, land Rover and Mercedes-Benz among others are offering a HUD system as a standard or optional add on feature across their premium vehicles. The growing interest of customers for advance safety features across the premium vehicle segment has forced the Europe car manufacturers to install smart features including head-up displays in their upcoming model. The premium car segment dominated...

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