Consumers say ‘yes’ to plant-based feed additives

Consumers say ‘yes’ to plant-based feed additives

Phytogenic feed additives are plant-based solutions. Derived from herbs and spices probably known from the kitchen: Pepper, Thyme, or Oregano, for example. Used in natural feeding strategies, you probably don't think of phytogenics' influencing also other audiences. 

Phytogenics resonate with audiences beyond the feed industry, with Millennial foodies in Thailand and the U.S.

Millennial foodies in Thailand pointed out: They are highly interested in how their food was raised. They give a thumbs-up to food that was “raised without antibiotics ever" and raised in an environmentally friendly way.

Millennials in the U.S. consider similar...

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