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Companies in the Global Automotive Infotainment Navigation Market Embrace Technological Advancements to Stay at Forefront in the Market-Persistence Market Research

Automotive infotainment devices are referred to equipment which provides entertainment and information including systems for connectivity, navigation, fuel efficiency, safety and audio. Earlier information related to weather and news radio was provided in cars, advancements in electronics and telecommunication industry have led to emergence of automotive infotainment devices which address customer priorities based on navigation, maintenance, and safety among the others. Automotive infotainment systems with an increased popularity of electronic gadgets, IVI (in-vehicle infotainment) has achieved a substantial growth in recent years. Furthermore, rising consumer demand of advanced infotainment systems, global automotive infotainment and navigation systems market is expected to increase during the forecast period. Infotainment systems are widely used in automobiles. Automotive navigation systems are satellite based navigation systems designed which use GPS (global positioning system) in automobiles. These systems are advancement to traditional “dead reckoning instrumentation” system.

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Automotive infotainment systems include tasks related to playing and managing audio content, entertainment including movies, games, and social networking, among others, navigation, and accessing smart phone or internet enabled content. Navigation systems provide functionalities such as view of the map (rotating with the automobile), distance, schematic pictograms, and functions for voice prompts. Technological innovations such as responsive interfaces, “easy-to-read” audio and graphics interfaces, and voice recognition controls are helping for increased acceptance of automotive infotainment and navigation system devices among the consumers. Other factors contributing towards infotainment market growth include eco-efficiency, comfort, and safety and security as demand for these parameters would help companies to innovate and thus increasing profitability of respective companies. With the use of automated infotainment and navigation systems, the user can access internet, and contact local destinations which enables the consumer to have ease of accessibility while driving or travelling.

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Factors such as technological advancements in infotainment systems for navigation (use of...

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