360° SmartCare™ in the USA: innovation in service and support

360° SmartCare™ in the USA: innovation in service and support

There are, says Pas Reform’s CEO Harm Langen, many ways to innovate. And as the world’s only single-source supplier of fully integrated hatchery solutions, Pas Reform and its US partner NatureForm have taken a wide view, to deliver innovation across the full range of products and services.

“SmartCare™ is one such development,” says Harm Langen, “a multi-faceted approach to service and support that that has grown out of our experience of working with more than 1,000 hatcheries worldwide. It delivers across three pillars of planning, project and lifetime services to support each ‘life stage’ of a hatchery project.

“Customers themselves choose from a number of options – there are 21 service categories in all - to create a support package that is fully customised to meet their own, particular needs.”

It’s a new concept that represents a paradigm shift in how service and support are provided in the industry – and one that is rapidly gaining ground for many of Pas Reform and NatureForm’s hatchery customers worldwide.

House of Raeford: leading the way in the USA

In the USA, House of Raeford’s affiliate Columbia Farms was first to adopt SmartCare™, with a Lifetime Services contract to support its state-of-the-art SmartPro™ hatchery in Monetta, South Carolina. With a skilled and experienced team in place, Columbia designed their own contract to include:

  • Helpdesk support, to maximize support availability and response times
  • SmartCenterPro™ hardware & software support, including the delivery of all new system releases and updates and hardware replacement support, should it be required
  • Recommended spare parts, to ensure that spare parts are always in stock
  • Remote analysis and advice, for periodic reports based on SmartCenterPro™ data, with results and recommendations
  • Periodic inspections, to provide structural equipment inspections
  • Incubation consultancy, for independent, hatchery-wide reviews that include reporting and recommendations from Pas Reform Academy’s hatchery specialists

Complex manager Jim Mabe headed the team that worked with NatureForm and Pas Reform to create Columbia Farms’ SmartCare™ package. He says: “The Monetta facility is a state-of-the-art hatchery and, when we made the decision for SmartPro™ setters, hatchers, HVAC and automation, we signed up to levels of technological advancement that would ensure we deliver the best possible...

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